160by2 is the best platform for SMS Advertising, Mobile Marketing in India because of the following reasons:
Personal Touch: The ad is served as an extension to the personal message and it is contextual. So the probability of reading the advertisement is much more. Since the user is receiving a message from a known person, it will not be treated as unsolicited.
Targeted Reach: The advertisements are generally based on the content of the personal SMS. So users will be more interested. Moreover the advertisements can be targeted at the audience of a particular circle [the geographical area] you want to reach. You can control the timing of advertising as well.
Measurable Terms: We can help you to know the amount of reach, recall rates and conversion rates of your ad.
Low Cost & High Impact: SMS advertising allows you to get the most out of your mobile marketing budget.It is relatively cheaper other mediums like print and broadcast, which can sometimes even runup your advertising budget. More>>
Effective AD: As your ad contains less than 80 characters, you can make a crisp but highly effective ad. Moreover you can have a large inventory of advertisements and control their display without increasing your advertising budget
Brand in Hand:In this case users act as your brand ambassadors. Your ad stays longer with the mobile user as a personal message is attached to it so less chances of deleting without reading. So, your advertisement will have better impact and higher reach.